a founder’s field notes
reflections from the path
At the beginning of this year, I found myself at the edge of an abyss, staring into something I couldn’t quite name. The language I had for it came out in fragments. Poetic musings about thresholds and undoings, about standing still while everything around me shifted.
It was a season of unraveling.
Of asking harder questions than I had answers for.
That’s what much of my writing has been this year:
Not writing from clarity, but writing to find it.
And now, months later, I can say I’ve found something.
Not the answers, exactly. But footing.
I’ve made the phone calls I was afraid to make. Had the conversations that felt too heavy to hold. Named what I needed. Let go of what no longer fit. Closed chapters that were never mine to carry forward.
This choice didn’t come without cost.
For a long time, I hovered at the edge, half in, half out, afraid that giving myself fully to my dream might mean losing something else: comfort, approval, certainty?
But I’ve come to see that not choosing is its own form of sacrifice.
The kind that slowly chips away at your spirit.
So here it is:
I’ve chosen.
I’ve chosen the business, the path, the dream.
I’ve stopped playing casual with what matters most to me.
This is what devotion looks like.
It’s not glamorous. It’s not easy. But it’s mine.
And now?
Now I’m here. At the beginning of something new.
I’m stepping fully into my founder era.
Not the glorified kind. Not the start-up, grind-until-you-bleed, hustle-at-all-costs version. That story never quite fit me.
This time, when I say founder, I mean:
I’m building something I believe in. From the inside out.
I’m learning what it actually takes to lead.
I’m re-immersing myself in the books, podcasts, and mentors that shape how I think about ownership, money, meaning, and momentum. I’m becoming a student again. Of business, of creative discipline, of self-trust.
And I want to take you with me.
This space, One Human’s Perspective, will still hold reflection. But now it will also hold process. It will be grounded in the day-to-day of building something that matters to me. I’ll share what I’m learning in real time: insights from founders I admire, gems from books or podcast episodes, frameworks that help me get unstuck, and the moments that test my vision the most.
I won’t be writing from the top of the mountain.
I’ll be writing from the path.
Only now, I’m not starting from scratch. I’m starting anew.
This time, my hiking pack is full of tools. I’ve got a map I can actually read. And I’ve got lived experience. Proof of what works, and what no longer does.
If you’re building something too, or even just wondering what it might look like to start, I hope this feels like an invitation.
To walk the path together.
And see where it takes us.
Keep building and be well,
Aurora
So excited to take this journey with you through your shares!